Hi. I am a
01.
Product Design Lead with 10+ years of experience delivering user-centric digital solutions. Skilled in UX/UI design, strategy design, service design, and user research, with a strong background in design systems, brand building, team mentoring, and agile project management. Passionate about human-centered design and consistently driving user satisfaction and business growth.
Intent-Driven Design System for Multi-Platforms
Sanoma - 2023
Customer-Facing Quote Request Experience Design - UX/UI
Vahterus - 2024
D2D Journey Planners - UX Research
VR Group - 2022
Empowering Sales - UX/UI
Stora Enso - 2021
Sanoma Ad Manager Redesign - UX/UI
Sanoma - 2022
Redesigning the Website of Wayout- UX/UI
Wayout - 2021
Empowering CSPs in Service Design - UX/UI
Nokia - 2021
03.
What I am awesome at
I excel in discovering a complete set of customer needs through human-centered design approaches. With a deep structured understanding of the customer problems and requirement analysis, I am able to define the product and strategy and design a solution that is optimal and valid from the customer’s point of view to find the right direction before decisions to invest in costly development.
UX/UI Design
Excel in creating intuitive, user-centered designs that solve real problems. With strong skills in UX/UI design, user research, and interaction, I translate complex ideas into visually appealing, easy-to-use solutions.
Strategy Design
Excel at analyzing market trends, understanding customer insights, and defining growth-focused product visions. By blending creative problem-solving with data-driven decisions, I design innovative, practical strategies that improve efficiency and market positioning.
Service Design
Excel in understanding complex user needs, mapping end-to-end journeys, and creating systems that deliver value at every touchpoint. By combining strategic thinking with a deep empathy for users, I ensure that services not only meet business goals but also exceed user expectations.
Brand Design
Have a keen understanding of how to blend aesthetics, storytelling, and strategy to develop compelling brands that stand out. From crafting logos to defining brand guidelines, I ensure every design element aligns with the brand’s core values and goals.
